These days, it’s a gamble to create an ad campaign that misses out on social media marketing. This technique is more relevant than ever, given the increasing demand for content on social networking sites. That said, it’s beneficial for businesses and organizations to leverage this strategy to boost brand recognition, traffic, and engagement.
By the numbers
According to Statista, the total number of online users is 5.16 billion, which is 64% of the world’s population. With over half of the globe on the Internet, it’s a no-brainer for businesses to take advantage of social media. By 2027, global social media ad spending is expected to become a $130.5 billion market, largely via mobile use.
In terms of content, video and photo are some of the most reliable forms that translate to desirable results. For example, some marketers report a high return on investment or ROI on short-form videos. Around 87% of marketing managers felt that videos offer a more direct and positive effect on sales, too.
Indeed, visual content is a valuable technique to include in digital marketing strategies. On Facebook, photo posts from brands get more engagement compared to text posts. In 2019, Pinterest revealed a 100% increase in its revenue from the site’s shopping ads.
These numbers prove that digital marketing is more than thriving in today’s market. Businesses need to take advantage of this strategy’s power to achieve better results in engagement and sales.
Benefits of social media marketing
Cost-effective marketing
Out of all the ways to hold an ad campaign, social media is probably the most cost-effective. Users don’t need to pay to create an account, while business accounts may pay little to no fee as well. That alone allows you to maximize your budget on other aspects of the marketing strategy.
Increase brand awareness and credibility
The right implementation of social media marketing can do a lot of good for brand growth. People tend to trust a company that has a significant presence online. Posting content using the brand’s genuine voice and identity fosters credibility and trustworthiness.
Audience engagement
The incredibly connected world is a great avenue for businesses to interact directly with consumers. Social media marketing allows brands to forge a more intimate relationship with customers. That, in turn, prompts users to engage more through likes, comments, and subscriptions.
Increased conversion and sales
Social media users spend hours online, and that alone can spell better numbers for a brand. Social media is a way to enhance conversion rates and improve sales in the process. Well-curated content can compel viewers to go through a company’s sales funnel online.
The takeaway
Virtual Media Ireland is a digital marketing agency specializing in social media strategies. It’s the top firm to trust for businesses that need tailored photo and video content for their next-level campaign!
